is one of the best resources for Product managers and Product marketing managers. They have developed a model that covers everything from market identification to strategy, go-to-market, product profitability and support. The model is called Pragmatic Marketing Framework and is specially focused towards Technology Products.They have recently released some changes to the framework. Jim Foxworthy, Pragmatic Marketing's Product Manager calls it Pragmatic Marketing Framework 2009 and explains it in a video on the following page:
http://www.pragmaticmarketing.com/seminars/files/pragmaticmarketingframework
A must watch...
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