Free Shipping Deals win more Consumers

Online consumers in US spent over $39 billion in Q4 2009 raising total eCommerce spend up 3%. This was revealved by comScore, a Marketing Research company based in Reston, VA. According to the Q4 report:

• Nearly half of consumers logged on to shop because of free shipping deals
• The number of online shoppers increased
• The average spend per consumer decreased slightly

comScore chairman Gian Fulgoni said, "As we head into 2010, there is reason for guarded optimism for online retail spending to continue to gain share of consumers' wallets. At the same time, I expect absolute growth to be stymied by continued high unemployment and the deleveraging that is occurring in the economy as consumers exercise their new-found propensity to save."
Source: comScore: Q4 ecommerce spend up 3%